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Major steps to setting up an online store

November 17, 2016 by · Leave a Comment 

securenetshop1Written by Secure Net Shop

E-commerce is the number one trend in modern society. The drive to create an easy friction-less purchase experience is driving every retailer to create online stores. This is happening across the globe as smartphone and credit card saturation is driving consumers online. Setting up a new web site shopping cart is not hard. Here is a brief step by step guide:

Plan

Take a bit of time and plan out the entire store. What products will you sell. What should the site and checkout interface look like? Look at existing sites for some inspiration.

Domain

If you do not already have a domain them buy one. There are many registrars online that will do the job. Specialized domains will only be available in certain sites. Take your time in this step as once you choose a domain, you cannot change it.

Host

Next up is to choose a host. Avoid the cheaper hosts and their promises of unlimited resources. These are never realistic. Instead look for a host that supports PHP and MySQL, those are the most likely services used by the most popular shopping cart systems.

E-commerce package

Here you can go with a hosted solution or script you purchase. The hosted solution can be more expensive and will usually involve a monthly fee or per transaction fee. It is more secure and does not involve and technical knowledge. The licensed scripts are cheaper, one-time fees but will require some setup work.

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Add the ability to sell goods or services from your website with ecommerce shopping cart software from Secure Net Shop.

Simplify the Dentist Office by Taking Payments Online

July 1, 2016 by · Leave a Comment 

Learn how dentals offices can embrace new technology for payment processing.

medical-accepting-online-paymentsHealthcare is finally moving into the future, and online payments are an important component of that move forward. Customers will soon expect their doctor or dentist to accept payments online, and we may be heading toward a trend where healthcare pricing is easier to come by. For the average consumer, that’s a huge plus. If you’re looking to boost your client retention in the dentistry field, you might think about allowing credit transactions online.

What You Need

You’ll need to get an account at one of the many credit card processing companies that exist on the Web. If you want to save money, and have some flexibility, avoid working directly with big banks and opt for independent companies. They often offer lower rates than banks, and offer more flexibility in payment terms.

You’ll also need a website, which will complement whatever you do in the office. Your payment processor should come with a credit card machine, and you’ll most likely have some integration work to do on the site itself. Any developer can do that for you, as well as someone with a decent grasp on coding.

Why it Works

One of the biggest problems in healthcare is trying to get a price for any work to be done. Taking payments online, even if it’s for common procedures, will help address that problem. Patients will learn that a simple cleaning or a cavity fill has a standard price. They may also love your pricing model so much they recommend it to friends.

Just price what you can and experiment to see what patients respond to. Most of the time, the website is an added bonus to your existing payment processing plan.


Charge.com Payment Solutions, Inc. is the most efficient and affordable method to accept payments online.

How to Evaluate Merchant Services for Your Business

May 30, 2016 by · Leave a Comment 

online-merchant-accountWhen you’re shopping online or offline for a merchant service provider, you’ll quickly realize there are a lot of options. Choosing the right one amongst all those names can feel daunting, unless you create system for yourself to help evaluate each provider based on your needs. With this guide, you’ll be on your way to figuring out what those needs are so you can figure out a baseline to evaluate the companies you come across.

Customer Service

The first thing you need is a good support system to help you when things go wrong. Call the payment processing company you’re looking to work with and ask them a few basic questions. You might want to ask about:

  • Monthly or yearly fees. If fees exist, ask to have them waived.
  • Setup fees, and what hardware or software you can expect to receive in exchange.
  • Rates and pricing structures.
  • Amex fees.

Anything that feels relevant to your business is on the table, so be sure to prepare questions beforehand. For example, you might want to inquire about whether services will work as an internet merchant account and an in store POS.

Research

What registers are best for stores? Which payment processors work with iPads, Androids and other mobile devices? What about chip readers? Do some cursory research in this market to see what’s in for the foreseeable future. This will save you money later in the lifespan of your business, because you won’t need an upgrade for several years.

Final Thoughts

Once you understand more about the customer service, pricing and contract terms you know basically everything you need to know to evaluate a provider. You might want to keep some specific concerns in mind, but you should have enough knowledge to get the process started.


Charge.com Payment Solutions, Inc. offers affordable rates on merchant accounts businesses can use online and in store. For more information, visit Charge.com.

Local Search Marketing Tips

April 8, 2016 by · Leave a Comment 

local-seoYour California Internet marketing needs to be local in order to eventually expand into the global market. Here are some of the local search marketing tips that you can use today to get your online marketing life in order.

-Make Sure that Your NAP is in Order.

NAP stands for “name, address and phone number.” NAP is synecdoche for similarity across all of your listing items. The general idea is to make sure that the way you list yourself across all platforms is exactly the same. If you have an abbreviation in your listing on Google, then that abbreviation should also be there on your Yahoo listing.

Scale Appropriately

The best California Internet marketing company strategies build up to a presence on Facebook, Twitter and Google Plus. They start in smaller, local directories that are also niche oriented. Once the audience is created in that space, the marketer can send that audience to like and repost things on the bigger social media platforms en masse.

Focus on Your Local Audience.

Search engine marketing in California relies on the foot traffic that you get to your storefront. Even if that storefront is an online storefront, you must still have a local presence. This is the easiest audience for you to get, and it is necessary in order to get bigger audiences from other places.


Sticky Web Media is one of the fastest growing SEM in Los Angeles. For more information on Web marketing, PPC or SEO, click here.

What a Quality Shopping Cart Looks Like

January 20, 2016 by · Leave a Comment 

By Secure Net Shop

Are you seeing results from your ecommerce website? Or did you put a lot of time and money into building one only to find a site that simply isn’t performing? Are you pouring even more time and money into it and hoping for the best? Are you becoming frustrated by the lack of results?

Here’s the thing, you may have all your bases covered except for one of the most important: your online shopping cart. Too many people in your position treat this extremely vital ingredient as something that can be an afterthought.

But it can’t be. Shopping cart systems are something you absolutely must invest in.

A good shopping cart looks the part. Let’s start there. If the graphics for your shopping cart don’t look impressive, customers will associate it with equally low quality. They might even wonder if your site has decent privacy settings.

You also have to think about how your shopping cart makes your products look. Does your cart make them look good? Are customers able to rotate the item to see if from every angle?

Finally, the cart should make the transaction smooth. That means that a customer can simply click and be done with the entire thing.

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No ecommerce website is complete until it has its own shopping cart ecommerce software. If your company currently lacks on, stop settling for lackluster results. Let Secure Net Shop help you with this essential asset.

What You Get When You Invest in an Employee Time Clock

October 17, 2015 by · Leave a Comment 

By Allied Time

The next time you have some money in your budget to spend on improving your company, you’ll want to look into a timeclock for your organization. If you’re a bit underwhelmed by the idea, it’s not surprising. When it comes to getting more from you employees, there are countless options. People pay huge sums to have gurus come in and talk to their people. Others may actually physically alter their facilities—something that isn’t inexpensive either.AlliedTime3

So when you hear that buying timeclocks will produce serious results, it makes sense that you’d scoff at the idea.

However, the evidence is there. When people aren’t given parameters about what’s expected from them, it becomes too easy for even the hardest working and most honest of employees to start slipping. Even worse, when these employees are keeping themselves disciplined, they’ll often find that some of their coworkers aren’t. This is how discontent grows amongst your ranks.

Introduce clocks to monitor your staff and everyone wins. You’ll soon find that people are getting more done and feel happier during their work hours. There’s just no way you’ll find a more affordable way to get these kinds of results from your people. Plus, once you’ve made the investment, these results are yours forever.

At Allied Time, the bottom line is making more of your company’s most valuable asset. With employee time clocks, you can make sure that every dime you spend on your staff is well worth it.

How FinTech can Overcome Challenges and Surge Towards the Future

September 17, 2015 by · Leave a Comment 

The biggest opponent that fintech faces is a combination of itself and the regulatory environments that the technology finds itself in. Fintech shows a lot of promise in terms of solving some of the problems that are created by an underbanked population. Financial technology investments are also soaring, indicating that a revolution is imminent. For fintech to finally take off and become something more than digital wallets, a few changes need to be made.

Trust

One of the key aspects to fintech in the coming years will be trust, and not in the “build a warm relationship with customers” sort of way. Brand recognition will likely play a role in the future, but fintech will need to overcome challenges related to security that modern banks don’t contend with. For instance, the disappearance of bitcoins from Mt. Gox puts a major hole in the silver lining for bitcoin and cryptocurrencies. Renewing that trust will be crucial for fintech startups moving forward.

Big Data

Big data has become more than just a buzzword because it powers nearly everything we do. Big data can tell companies about customer behaviors and  provide insight into buying habits. It can also crowdsource certain decisions, or provide a crowdsources index similar to the volatility index. The range of applications for big data are nearly limitless.

Regulation

Perhaps the largest area ripe for disruption is regulation. Often times, well-meaning regulation can end up crippling banks and startups trying to provide a basic service. There is no quick fix, except to vote for representatives who do not engage in knee-jerk politicking. Yet even the best of intentions can have unintended consequences.

Bio: Firoz Patel is a recognized leader with a vision for the future of the payment processing market. Firoz Patel was the former CEO of AlertPay Inc., and the current Executive Vice President of the Payza platform.

Your Site Won’t Succeed Without a Good Shopping Cart

August 14, 2015 by · Leave a Comment 

By Secure Net Shop

securenetshop3Do you have an ecommerce website? Are you planning on making one? In either case, you probably already know that in order to have a successful site, you’re going to need to include all the necessary ingredients. This will can mean all kinds of things, but let’s start with one of the vital basics that so many people don’t put much thought in and later regret.

Every site needs an internet shopping cart for their customers to use. It’s really no different than a grocery store in that regard. That being said, it’s a lot different in some very important regards. You’re probably not worried about people stealing your groceries when using a cart at the store. However, your customers are most likely thinking about this all the time when they’re on your site. They’re right to, as well, when you consider how many people get their identities stolen throughout the year because they shopped online.

That’s why you must invest considerable time into finding the right website shopping cart for your needs. Fortunately, this doesn’t have to cost you a lot of money as, these days, there are all kinds of affordable options out there to choose from that will be good for any budget.

Every ecommerce secure net shop has to have a few things, no matter what industry it’s working in. Amongst these is a reliable web shopping cart for customers to use. Fortunately, Secure Net Shop has exactly what you’re looking for.

 

 

 

 

 

 

 

 

The Trends That Will Drive Digital Advertising in 2015

April 9, 2015 by · Leave a Comment 

Digital advertising is an ever-changing art, and we must remain adaptable to the times. New opportunities are occurring almost daily, and the industry has made some significant changes that have cut down on click fraud. There has never been a better time to enter the market, compete on honest ground and grow great campaigns. These trends will drive much of that growth, and it’s likely you will experience some or all of these changes on the consumer and advertiser sides.

Video Ads

Video ads offer an important advantage that banner advertising has had trouble keeping up with. Banner ads can be effective at selling ideas and brands, but video ads are effective at capturing engagement. Expect mobile video to become a topic of much discussion this year as the industry determines methods of building a proper video ad that sells.

Viewable Impressions

Click fraud brought a grey cloud over the industry for a bit, but things have changed and sunnier skies are on the horizon. With viewable impressions, advertisers can be sure that actual humans are seeing their ads. Measured on both the supply and buy side, traffic must conform to specific standards before the marketer is charged for the view.

Native Ads

Millenials don’t respond to sales lingo. It’s become more common knowledge as time goes on, and advertisers looking to reach this group will need to pivot to native advertising if they want to reach this market. Native ads are placed within content, and often have significant research and attention devoted to them.

Each of these trends represents significant opportunities, perhaps an opening for a layered approach to all of them.

Bio: Since the early 2000s, Ted Dhanik has grown brands and businesses online. Ted Dhanik practices digital advertising with an emphasis on results-driven marketing. Search for Ted Dhanik to find more tips on growing your campaigns.

Why Choosing a Full-Service Solution is Good Business

February 27, 2015 by · Leave a Comment 

A full-service experience can be more effective than a buy-side platform. These solutions start the process by reviewing and assisting in the preparation of your campaigns. A team of people will be working with you throughout the process, so you’re not merely handing this off to someone else. You set the goals, they handle the optimization.

If you’re interested in growing your campaigns through the usage of a full-service solution, read on for other benefits.

Goals and Targets

Many newbies don’t know where to begin. It’s difficult to determine what you should be looking for, and even harder to determine what is or is not working on your campaign. Even experienced players have a tough time breaking into a new market. That’s the prime advantage to a full-service offering. The process of launching, testing and scaling a campaign is performed for you.

You have to designate the conversion rate you’re aiming for and the provider takes care of the rest. They work hard to match your campaign by interest and demographic to users that are likely to convert, then they work on improving your campaign to reduce unnecessary spend and improve conversion rates. This could involve improving your targeting, making changes to the dates and times your ads show, or increasing bids to bring more traffic to a well-performing landing page.

Of course, this process can take time. It’s a good idea to budget for a few months at a time because some campaigns may require additional testing before they produce to their full potential.

Bio: Ted Dhanik is the CEO of engage:BDR, a digital advertising company specializing in mobile and desktop distribution. Ted Dhanik has been in digital advertising since the early 2000s, and is active as a mentor with Start Engine. For more information about Ted Dhanik, visit engage:BDR.

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