Compu-Tech Intl.

Local Search Marketing Tips

January 8, 2019 by · Leave a Comment 

local-seoArticle by : Pierre Zarokian

Your California Internet marketing needs to be local in order to eventually expand into the global market. Here are some of the local search marketing tips that you can use today to get your online marketing life in order.

-Make Sure that Your NAP is in Order.

NAP stands for “name, address and phone number.” NAP is synecdoche for similarity across all of your listing items. The general idea is to make sure that the way you list yourself across all platforms is exactly the same. If you have an abbreviation in your listing on Google, then that abbreviation should also be there on your Yahoo listing.

Scale Appropriately

The best California Internet marketing company strategies build up to a presence on Facebook, Twitter and Google Plus. They start in smaller, local directories that are also niche oriented. Once the audience is created in that space, the marketer can send that audience to like and repost things on the bigger social media platforms en masse.

Focus on Your Local Audience.

Search engine marketing in California relies on the foot traffic that you get to your storefront. Even if that storefront is an online storefront, you must still have a local presence. This is the easiest audience for you to get, and it is necessary in order to get bigger audiences from other places.

About the Author: Pierre Zarokian is a internet marketer that runs and Search engine optimization company and social media marketing company. He regularly writes for Search Engine Journal and Visibility Magazine.


How to Retarget Without Spamming

December 11, 2014 by · Leave a Comment 

Retargeting is an awesome tool for the savvy marketer, but newbies can damage their branding if they are not careful how they allocate that traffic. Showing your ads too frequently is often viewed as invasive. It also dilutes your brand and makes you seem like you are going after the cheap sale. You don’t want your retargeting efforts to look like spam. So here are some tips to help everyone launch their first retargeting campaigns to build conversions.

Adjust Your Frequency

There seems to be a sweet spot to retargeting, where consumers report positive interaction with ads that seem to follow them around the Web. Show an ad to someone repeatedly and they may make a purchase, or recall your store later when the time comes. Show them that ad too frequently and they begin to view you as someone hounding them. Try to aim for about three impressions per user. More than that and you risk bothering them.

Building Your List

Consumers don’t mind seeing repeated messaging, and that can be great for business too. You can hammer home that you offer a free service, or consumer coupons through your retargeting that they can’t get elsewhere. You would benefit from retargeting with a purpose. Your messaging should compel the user to do something, just as your normal display advertising would, but you can take retargeting one step further.

Remember that retargeting is your second chance to reach out to consumers. You should also try to focus your retargeting on the locations and interests that perform best for you, so you can continue to take advantage of those top-performing segments.

Bio: Ted Dhanik is the CEO of engage:BDR, an ad company offering targeted traffic for marketers. Ted Dhanik is a seasoned direct marketer who has experience growing brands like and Ted Dhanik helps businesses develop leads through mobile and desktop advertising.

How to Fine Tune Your Retargeting

November 17, 2014 by · Leave a Comment 

Retargeting is an effective method at reaching new segments of your audience. You can use several strategies to increase your market reach, and improve the branding efforts of your display advertising. If you fine tune retargeting, it can deliver effective results for a fraction of the investment you would otherwise make.

Build on What You Know

Look at the data you already have about customers within your Analytics and social media efforts. Develop a clear picture of which benefits your customers respond best to, then use those benefits to help brand yourself through retargeting. Conversions may be low, but brand recognition will be much higher and cost you less. Plus, you’ll increase the exposure your ads have to your ideal market segment.

Under Utilized Keywords Increase Reach

There are competitive words you bid on because they increase your chances of conversion, and then there are those you could bid on because they are cheap and bring in more traffic. That spend is a form of branding, and done correctly can lead to conversions that help improve your margins. Using long tail keywords that cost less, or broad match terms, could lead you to a larger retargeting list.

Final Thoughts

Retargeting is still in its infancy, but shows great promise. It’s a cost effective means of branding, but it can bring more conversions if you build your retargeting list using foresight. Remember, customers respond best to multiple ads. Retargeting is the best strategy you have to show the ideal segments of your market banner advertising that will entice them.

Bio: Ted Dhanik is the co-founder and CEO of engage:BDR. Ted Dhanik has helped launch brands like using display advertising techniques. To find out how banner advertising can bring more leads to your business, contact Ted Dhanik today.

Day Parting and Other Automation Tips

September 22, 2014 by · Leave a Comment 

Automation can help or hinder your campaigns, depending on what you use it for. Rely on it too much and you may miss crucial flags that tell you a campaign isn’t performing well. Too little and you will fall into paralysis as you chase stats. Marketing is all about knowing your audience and staying apprised of what it wants to hear, so it’s important that you clear time in your day to analyze your findings. That’s where automation can play its greatest role, offering you the chance to pack more work into the same amount of hours.

Day Parting

One of the first ways to use automation is to schedule your campaigns to run at a certain time. If your campaigns don’t do well on weekends or at night, you might consider stopping these campaigns to see if your conversions improve. Rather than do this manually, which you might forget to do, automate the process and your campaigns will show only during the dates and times you specify.


Automating your reporting can help you gather data quickly, and clear time to review it. Say that you need to review keywords weekly. You could order an automated report from your traffic provider, scheduled every Monday, so that you would have the results of last week’s campaigns on your desk.


Alerts help you keep track of current trends in your market. Alerts for your brand name, the product name, or certain blogs that are popular in your niche can cue you into new ideas. You may also see examples from others, so you can follow trends to see what works.

Bio: Ted Dhanik is the cofounder and CEO of engage:BDR, a Los Angeles based buy-side platform for display advertising. Ted Dhanik has sold banner advertising for and Find out how to generate leads for your business online with tips from Ted Dhanik.