Compu-Tech Intl.
Advertising

Local Search Marketing Tips

April 8, 2016 by · Leave a Comment 

local-seoYour California Internet marketing needs to be local in order to eventually expand into the global market. Here are some of the local search marketing tips that you can use today to get your online marketing life in order.

-Make Sure that Your NAP is in Order.

NAP stands for “name, address and phone number.” NAP is synecdoche for similarity across all of your listing items. The general idea is to make sure that the way you list yourself across all platforms is exactly the same. If you have an abbreviation in your listing on Google, then that abbreviation should also be there on your Yahoo listing.

Scale Appropriately

The best California Internet marketing company strategies build up to a presence on Facebook, Twitter and Google Plus. They start in smaller, local directories that are also niche oriented. Once the audience is created in that space, the marketer can send that audience to like and repost things on the bigger social media platforms en masse.

Focus on Your Local Audience.

Search engine marketing in California relies on the foot traffic that you get to your storefront. Even if that storefront is an online storefront, you must still have a local presence. This is the easiest audience for you to get, and it is necessary in order to get bigger audiences from other places.


Sticky Web Media is one of the fastest growing SEM in Los Angeles. For more information on Web marketing, PPC or SEO, click here.

How to Retarget Without Spamming

December 11, 2014 by · Leave a Comment 

Retargeting is an awesome tool for the savvy marketer, but newbies can damage their branding if they are not careful how they allocate that traffic. Showing your ads too frequently is often viewed as invasive. It also dilutes your brand and makes you seem like you are going after the cheap sale. You don’t want your retargeting efforts to look like spam. So here are some tips to help everyone launch their first retargeting campaigns to build conversions.

Adjust Your Frequency

There seems to be a sweet spot to retargeting, where consumers report positive interaction with ads that seem to follow them around the Web. Show an ad to someone repeatedly and they may make a purchase, or recall your store later when the time comes. Show them that ad too frequently and they begin to view you as someone hounding them. Try to aim for about three impressions per user. More than that and you risk bothering them.

Building Your List

Consumers don’t mind seeing repeated messaging, and that can be great for business too. You can hammer home that you offer a free service, or consumer coupons through your retargeting that they can’t get elsewhere. You would benefit from retargeting with a purpose. Your messaging should compel the user to do something, just as your normal display advertising would, but you can take retargeting one step further.

Remember that retargeting is your second chance to reach out to consumers. You should also try to focus your retargeting on the locations and interests that perform best for you, so you can continue to take advantage of those top-performing segments.

Bio: Ted Dhanik is the CEO of engage:BDR, an ad company offering targeted traffic for marketers. Ted Dhanik is a seasoned direct marketer who has experience growing brands like MySpace.com and LowerMyBills.com. Ted Dhanik helps businesses develop leads through mobile and desktop advertising.

How to Fine Tune Your Retargeting

November 17, 2014 by · Leave a Comment 

Retargeting is an effective method at reaching new segments of your audience. You can use several strategies to increase your market reach, and improve the branding efforts of your display advertising. If you fine tune retargeting, it can deliver effective results for a fraction of the investment you would otherwise make.

Build on What You Know

Look at the data you already have about customers within your Analytics and social media efforts. Develop a clear picture of which benefits your customers respond best to, then use those benefits to help brand yourself through retargeting. Conversions may be low, but brand recognition will be much higher and cost you less. Plus, you’ll increase the exposure your ads have to your ideal market segment.

Under Utilized Keywords Increase Reach

There are competitive words you bid on because they increase your chances of conversion, and then there are those you could bid on because they are cheap and bring in more traffic. That spend is a form of branding, and done correctly can lead to conversions that help improve your margins. Using long tail keywords that cost less, or broad match terms, could lead you to a larger retargeting list.

Final Thoughts

Retargeting is still in its infancy, but shows great promise. It’s a cost effective means of branding, but it can bring more conversions if you build your retargeting list using foresight. Remember, customers respond best to multiple ads. Retargeting is the best strategy you have to show the ideal segments of your market banner advertising that will entice them.

Bio: Ted Dhanik is the co-founder and CEO of engage:BDR. Ted Dhanik has helped launch brands like MySpace.com using display advertising techniques. To find out how banner advertising can bring more leads to your business, contact Ted Dhanik today.

Day Parting and Other Automation Tips

September 22, 2014 by · Leave a Comment 

Automation can help or hinder your campaigns, depending on what you use it for. Rely on it too much and you may miss crucial flags that tell you a campaign isn’t performing well. Too little and you will fall into paralysis as you chase stats. Marketing is all about knowing your audience and staying apprised of what it wants to hear, so it’s important that you clear time in your day to analyze your findings. That’s where automation can play its greatest role, offering you the chance to pack more work into the same amount of hours.

Day Parting

One of the first ways to use automation is to schedule your campaigns to run at a certain time. If your campaigns don’t do well on weekends or at night, you might consider stopping these campaigns to see if your conversions improve. Rather than do this manually, which you might forget to do, automate the process and your campaigns will show only during the dates and times you specify.

Reporting

Automating your reporting can help you gather data quickly, and clear time to review it. Say that you need to review keywords weekly. You could order an automated report from your traffic provider, scheduled every Monday, so that you would have the results of last week’s campaigns on your desk.

Alerts

Alerts help you keep track of current trends in your market. Alerts for your brand name, the product name, or certain blogs that are popular in your niche can cue you into new ideas. You may also see examples from others, so you can follow trends to see what works.

Bio: Ted Dhanik is the cofounder and CEO of engage:BDR, a Los Angeles based buy-side platform for display advertising. Ted Dhanik has sold banner advertising for MySpace.com and LowerMyBills.com. Find out how to generate leads for your business online with tips from Ted Dhanik.

Introducing Tomorrow’s Media Advertising Company: Engage: BDR

September 25, 2012 by · Leave a Comment 

Located in West Hollywood, California, engage: BDR is not your ordinary media advertising company — it is the media advertising company of the future. What makes this company so different from other advertising firms in the industry? Here’s a look at the products and services offered by this one-of-a-kind ad network.

When engage: BDR first entered the world of online media in 2007, it was one of the first companies to offer marketing solutions for direct response and performance marketers. Since then, the firm continues to make headlines with the launch of every new product or technology, most of which has been developed out of a need in the industry. For example, the firm launched the market’s first real-time bidding platform that makes it possible for advertisers to purchase inventory directly from publishers.

Engage: BDR is also known for creating waves with its diverse menu of marketing solutions not available through any other company. And they do all this by merging display, mobile, video, and branded entertainment into one network.

So it’s not a surprise that the firm is doing so well. The firm has already acquired an impressive client roster with companies such as Google, Fox, Playboy, and eHarmony, to name a few.

So what’s the mission of engage: BDR? According to the company website, “engage: BDR represents the core of our clients’ ability to acquire, retain and scale their businesses.”

To accomplish its mission and be successful, the company has a strong, diverse and talented team of online media experts gathered from leading industry companies, such as MySpace, LowerMyBills, Buzznet Media, and NexTag. The co-founder and President is Ted Dhanik, a marketing guru, who before launching his own company, spent five years at MySpace.com, where he was responsible for developing marketing initiatives and launching the brand in its infancy. To learn more about engage: BDR or Ted Dhanik, please visit the following links:

Ted Dhanik: President of engage: BDR

August 24, 2012 by · Leave a Comment 

Ted Dhanik is the president and chief executive officer of engage: BDR, an integrated-media advertising company. As CEO, Dhanik leads a strong management team of online media experts that is focused on developing cutting-edge solutions to digital marketers. The company continues to create and execute proprietary technology and solutions for the digital market, including the first RTB self-serve display platform developed for direct response advertisers.

Dhanik co-founded engage: BDR in 2007. Since the launch of his own firm, he has led the strategic marketing, sales and business development, and client relationship management divisions as well as content acquisition. Under his leadership, the company has been providing advertisers with cutting-edge technology and custom programming through the joining of display, video, and branded entertainment into one network. The company’s products reach about 109 million unique visitors around the world.

Prior to launching his own company, Dhanik had nearly 10 years of experience in the marketing and digital media industries, including a five year stint at MySpace.com as vice president of strategic marketing. At MySpace, Dhanik was a key player in launching the brand in all major markets. Also at MySpace, he was responsible for developing the MySpace Celebrity concept as well as other brands for the company.

Before MySpace.com, Dhanik was head of business development at LowerMyBills.com, where he was whisked away from his previous employer to design and launch a home equity product. Dhanik’s hard work paid off, and the product earned more than $20 million the first year, and $75 million the second year. He was also credited with reviving LMB’s poorest performing product from a $2 million a year profit to more than $50 million in the first year.

Dhanik has a bachelor’s degree in Business Administration and Marketing from California State University at Hayward. He has served on the board of directors or as an advisor for several companies, including Fighter, LottoGopher, and Schizo Pictures.

For more information about Ted Dhanik, please visit:

Ted Dhanik: President and co-founder of engage: BDR

May 25, 2012 by · Leave a Comment 

Ted Dhanik is the president and co-founder of engage: BDR, a thriving online media company at the forefront of online marketing. He is responsible for overseeing strategic marketing, client relationship management, and content acquisition. He also serves as vice president of business development, overseeing sales and business development.

In addition to earning a bachelor’s degree in Business Administration and Marketing, Dhanik offers more than 15 years of experience in the online marketing industry. His extensive experience includes prominent positions at MySpace.com, LowerMyBills.com, Nextag.com, and Xoriant Corporation.

As the VP of Fun and Strategic Marketing at MySpace.com, Dhanik worked closely with founders Tom Anderson and Christ DeWolfe. He developed an integrated on- and offline marketing strategy that was responsible for launching the company (in its infancy) in all major markets. Also at MySpace.com, he was responsible for inventing a variety of brands, including the MySpace Celebrity concept.

From 2001 to 2005, Dhanik was head of business development at LowerMyBills.com. Recruited from his previous job, he was specifically hired to create and produce the home equity product for the company. Under his leadership, LMB grossed more than $20 million in the first year, and $75 million the second. He was also responsible for reviving the company’s poorest performing product, Debt Wizard, which under his management grew from $2 million a year to more than $50 million in the first year.

Prior to LowerMyBills.com, Dhanik worked in business development at Nextag.com, where he began his position by scaling the firm’s tech and non-tech lead generation programs. Within one year’s time, he was responsible for assisting the company’s launch of its consumer/home and finance lead business. Before this, he was the director of business development at Xoriant Corporation.

About engage: BDR: Dhanik and the company’s business and technical leaders are focused on offering innovative solutions to reach consumers and provide the best results to its advertisers. For more information about Ted Dhanik, please see the following links: