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Local Search Marketing Tips

April 8, 2016 by · Leave a Comment 

local-seoYour California Internet marketing needs to be local in order to eventually expand into the global market. Here are some of the local search marketing tips that you can use today to get your online marketing life in order.

-Make Sure that Your NAP is in Order.

NAP stands for “name, address and phone number.” NAP is synecdoche for similarity across all of your listing items. The general idea is to make sure that the way you list yourself across all platforms is exactly the same. If you have an abbreviation in your listing on Google, then that abbreviation should also be there on your Yahoo listing.

Scale Appropriately

The best California Internet marketing company strategies build up to a presence on Facebook, Twitter and Google Plus. They start in smaller, local directories that are also niche oriented. Once the audience is created in that space, the marketer can send that audience to like and repost things on the bigger social media platforms en masse.

Focus on Your Local Audience.

Search engine marketing in California relies on the foot traffic that you get to your storefront. Even if that storefront is an online storefront, you must still have a local presence. This is the easiest audience for you to get, and it is necessary in order to get bigger audiences from other places.


Sticky Web Media is one of the fastest growing SEM in Los Angeles. For more information on Web marketing, PPC or SEO, click here.

Upgrade to Web-based Sweepstakes Games

March 20, 2014 by · Leave a Comment 

If you own a sweepstakes café business, it’s important to constantly update your products and services. Adding new products to your menu will not only attract new clientele but also satisfy your current customers. One of the most important upgrades you can make to your café is switching from computer games to web-based sweepstakes games. Why is it so important? The professionals at the consulting firm SweepsCoach have provided the following reasons you should switch to web-based sweepstakes games.

Cost Less to Install, Run, and Maintain

Upgrading your café shouldn’t have to cost a fortune. The good news is that web-based games are more affordable than traditional sweepstakes games. They are cheaper to install, run, and maintain. This means that you can update your business without going over your budget. It also means that you will save more money in the long run, because web-based games are also built better. You don’t have to worry about constantly spending time and money on fixing the games.

Convenient and Flexible  

Web-based sweepstakes games are convenient for the business owner and for the customer. First, when it comes to the business owner, web-based games are great because they can be used with standard sweepstakes totems, or internet sweepstakes machines where customers purchase time to play the games. They are also easy to maintain because they get automatically updated via the web.

When it comes to the customer, web-based games are wonderful because they can be played at home. Although this also benefits the business owner because it means more time on the games.

Satellite Internet for remote areas

July 15, 2012 by · Leave a Comment 

If you leave in a remote area, you may not have too many options for internet access and high speed internet may not be available in your area. Rather than getting a dial-up service, you should definitely consider Satellite Internet service.

As the name says, satellite internet is available via satellites, but rather than a slow connection like dial-up, it offers fast speeds comparable to DSL, as fast as 2mbps downloads. If you compare this to dial-up while downloading a 1MB video clip, it would take dial up 56K connection to download at about 2.5 minutes, while the satellite will take 4 seconds.

We looked around online to see who had the best deals on satellite internet and the best one we found was satellitestarinternet.com. Their service starts at $39/month with no upfront fees and zero installation fees.

A Career In Marketing For New Graduates

November 7, 2011 by · Leave a Comment 

It is a tough time for new graduates to have to find jobs. With a high unemployment rate, it is crucial that you know exactly what you want to do, and how to find work. The advertising and marketing industry is a great place to find a job, and start a long successful career. There are a number of positions, departments, agencies and firms to choose from. Whether you are interested in a traditional advertising agency, find outdoor advertising fascinating, or find yourself passionate about internet marketing, the choice is yours. In a world where everyone is trying to get ahead, advertising will always be a profitable industry.

Going the traditional route and starting at an advertising agency, will give you a broad range of options in terms of employment. A full service agency can offer you work in account management, art and production, copy writing, and media buying services. If you are unsure which way you want to go with your career, these agencies are a great place to start. Typically, you will have the ability to move around in different departments as well as move up. This is a great place to see how the entire process works.

Internet advertising is a new and continuously expanding field. Most businesses understand how important it is to make a big impact online and are looking for specialized assistance. With an internet-marketing firm, you will have an opportunity to handle PPC management, SEO services, and social media work. This is a great field for copywriters, web designers, and analytical and technical thinkers. With more and more people using the internet to find businesses and services, there is no end in sight to the job opportunities that lie ahead.

If PPC management or SEO services is not your thing, you still have a number of other options. You can find employment in a variety of advertising and marketing fields, such as outdoor advertising, media buying, and event promotions. You can also find interesting work at smaller shops that put together street teams and non-traditional services. All of these places involve all different types of work and generally have you working closely with other advertising agencies. You will find yourself working daily with either the public, as a sales rep, or putting together fun events at bars and community events for your clients.

It can be a scary time to have to leave school and head into the work force. As an advertising or marketing major, you will already have a leg up. If you have not finished or gone to school, the industry can be a great place to learn and work your way up. It is common to see receptionists and assistants in ad agencies that are just starting out and are given the chance to learn and move up. Advertising will always be a strong field to work in. Even with a weak economy, businesses have to continue to do advertising, whether it is with a national television commercial, or a small booth at a community event.

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How to Start Selling Anything You Want Online

June 28, 2011 by · Leave a Comment 

When you look around your house and see a lot of things that you’d like to turn into cash, you can either have a yard sale or put your stuff online. The great thing about online selling is that you don’t have to devote your entire weekend to dealing with the yard sale. Instead, you list the items on the appropriate Website (often an online auction site like eBay) and wait for customers to buy.

Online selling is not quite like selling in person, though. You have to deal with many types of fraud. Bad buyers won’t pay you. Your outgoing packages can be lost in the mail (or so the recipient claims). You have to give out personal information — your return address, for example —to strangers. Because of all this, some people think that selling online is not worth the risk. You can, however, safely sell your stuff on the Internet. These tips will help you make some money without worrying about fraud and other problems.

Read about how the selling site works. Before you sign up or list your first item for sale, you should understand how selling and buying work as well as the site’s policies about various types of fraud and dishonesty. You should know what, if any, recourse you have if something goes wrong. And if you read the information that the site posts for your benefit, you will also have a better idea of how to use the site. This will make it easier for you to create listings, view bids, etc.

Always use tracking numbers or other confirmation services when you ship a package. The United States Post Office offers Delivery Confirmation for less than a buck per package. It’s very difficult to claim that the item never showed up when the USPS tracking number gives the delivery day and time. Be honest about the item’s condition, your return policies and any other information you include in the listing. Otherwise, you could end up eating the cost of return-shipping fees, canceled listings and other such things.

Use a third-party payment system. This is good for buyers because they don’t risk giving you their credit-card numbers. Using one of these services is good for you because you don’t have to worry as much about credit-card fraud and other such problems. You should still, however, pay attention to what is happening. If something seems suspicious don’t hesitate to ask questions and investigate before you accept that bid or ship the package to that winner.

Don’t give out your home or work address. Though most of your buyers are innocent, good buyers, you really don’t have to risk giving away your addresses to somebody who isn’t so nice. Instead, use a post office box. Some, like the ones that you can rent at Mailboxes, Inc or The UPS Store, even let you receive courier packages — like UPS shipments—at that address.

You will probably have to give your credit-card or bank-account number to the selling site to cover fees. If this is the case, you should watch your bank statements. Resolve even the slightest discrepancy before it becomes a full-blown case of identity theft.

Before you finalize the sale, check the buyer’s feedback (if applicable). This is a great way to catch scam artists who have already conned other sellers. Not many honest people want to give you more than what you’re asking for your item. A common scam is to offer the seller a higher price if he or she will ship the product overseas. In reality, the seller gets bogus money orders or other fraudulent payments. In many cases, the seller loses the item: many also have to cover the bad money orders.

Using these safeguards — and common sense — will make sure that you have an enjoyable life as an online seller. Protecting yourself from scammers and bad buyers can take some work, but it’s well worth your time. You’ll be able to get some of your unwanted things out of your home and make a little money without devoting your entire weekend to selling.

 

How to Protect Yourself Against Phishing Attacks

June 7, 2011 by · Leave a Comment 

Along with the advance of technology and a more sophisticated Internet also comes new and creative ways for Internet fraudsters to refine their methods of “phishing” for personal information.

What is Phishing?

“Phishing” refers to methods used by scam artists to acquire sensitive information like social security numbers, credit card information, personal banking information, usernames, and passwords. First coined in 1996, the word “phishing” is a variant of “fishing” and refers to obtaining various sensitive information using some sort of bait.

How It Is Done

One of the most common ways that crafty con artists bait internet users is with a phony e-mail. They send out a message mimicking a bank or credit card company that contains a request to verify a password, account number or other financial information, along with a link to a fake website that looks just like the real one, but which will send your information to the scammers instead.

What You Can Do to Prevent “Phishing”

Fortunately, there are a few simple ways to avoid this type of situation.

– Never open a link from an e-mail. Legitimate companies do not ask for sensitive personal information by e-mail. If you suspect that there might really be a problem with your account, contact the company by phone.

– Make sure you utilize and regularly update anti-virus, anti-spyware and firewall software in order to protect your computer. Many “phishing” e-mails contain software that tracks your online activity or cause damage to your computer.

– Any e-mail asking you to validate or confirm sensitive information like a social security number or bank account should be regarded as suspicious. You should go to the site in question yourself,  by typing the address manually and ensure you are on a secure connection (HTTPS), then see if there are any new messages in your account’s inbox (most banks and companies requiring this kind of information keep their own mail system).

By becoming a wary internet user, you could be protecting yourself from a potential predator, and ultimately, identity theft.