Compu-Tech Intl.

Better Cooling For Your Computer Room

April 28, 2014 by · Leave a Comment 

Article written by MovinCool

Your computer room is a place that always seems cool and cold. In your office, this is probably the one place you want to stay in all day and just sleep, especially during the summer. Do you ever wonder why though?

Computers need to be cool

Computers normally run hot. This is common knowledge but did you know that temperatures can run near boiling point if you leave a computer on for an extended period of time, while it’s doing processor intensive work, or during really hot seasons. It gets even worse when you combine all three of those. That is why computer rooms need that cold air conditioner to keep things cool.

Better cooling

The normal stationary air conditioner is not enough, though. A stationary air conditioner will create hot and cold spots in the room since air will only flow in one path. Using a portable room air conditioner can prevent these hot and cold spots from forming so you have a room with a nice and even cool. You can also take advantage of the portability by directing it straight at your computer. A portable room air conditioner will also prevent the rest of room from becoming too cold for people to effectively work in while still keeping the computers cool. It is also advisable to get a portable dehumidifier to help keep the room cool with less effort from the AC unit. Also, a dehumidifier can help keep your computers from breaking due to excess moisture in the air.


MovinCool is a brand of the DENSO Corporation, the leading provider in automotive air conditioning. They also provide computer coolingthat have the same standards as Denso’s automotive products.

Boosting Engagement

April 11, 2014 by · Leave a Comment 

This article was written by Ted Dhanik

Engagement is a nebulous metric. It could mean that someone clicked your ad, or in some cases it could mean that someone just saw your display advertising. You can use these tricks to boost the right kind of engagement, converting interested visitors into paying customers.

Social Media

Social media is a powerful tool for creating engagement in your user base, because your users are already socializing on networks like Twitter and Facebook. Maintaining a social presence can also bolster any paid advertising efforts you may use. Marketers have the option of placing ads that funnel users to a social media page or a landing page. A social media page may have long-term value for the right brand, but a conversion is never a bad thing.


Retargeting

Retargeting allows you to place a pixel that records when a user has visited a page. This allows marketers to reach visitors for a second round of offers. You can use separate banner advertising with more compelling offers, or track when a user is about to buy and use banner advertising to get them to convert for good.

Compelling Offers

Creating a compelling offer is the most direct method of getting a conversion. All the fancy retargeting tricks in the world won’t help a campaign without a solid call to action. Search advertising is a good place to search for ads with a compelling call to action, but remember that display advertising uses text differently than search. Keep text to a minimum, using images and colors to convey your benefits more than text. If the viewer takes too long to read your call to action, you will miss out on the sale.

Bio: Ted Dhanik is a sales and marketing professional. Before he was co-founder of engage:BDR, Ted Dhanik helped to launch big brands like MySpace.com and LowerMyBills.com. Contact Ted Dhanik to launch your brands on a banner advertising network.