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The Trends That Will Drive Digital Advertising in 2015
April 9, 2015 by admin · Leave a Comment
Digital advertising is an ever-changing art, and we must remain adaptable to the times. New opportunities are occurring almost daily, and the industry has made some significant changes that have cut down on click fraud. There has never been a better time to enter the market, compete on honest ground and grow great campaigns. These trends will drive much of that growth, and it’s likely you will experience some or all of these changes on the consumer and advertiser sides.
Video Ads
Video ads offer an important advantage that banner advertising has had trouble keeping up with. Banner ads can be effective at selling ideas and brands, but video ads are effective at capturing engagement. Expect mobile video to become a topic of much discussion this year as the industry determines methods of building a proper video ad that sells.
Viewable Impressions
Click fraud brought a grey cloud over the industry for a bit, but things have changed and sunnier skies are on the horizon. With viewable impressions, advertisers can be sure that actual humans are seeing their ads. Measured on both the supply and buy side, traffic must conform to specific standards before the marketer is charged for the view.
Native Ads
Millenials don’t respond to sales lingo. It’s become more common knowledge as time goes on, and advertisers looking to reach this group will need to pivot to native advertising if they want to reach this market. Native ads are placed within content, and often have significant research and attention devoted to them.
Each of these trends represents significant opportunities, perhaps an opening for a layered approach to all of them.
Bio: Since the early 2000s, Ted Dhanik has grown brands and businesses online. Ted Dhanik practices digital advertising with an emphasis on results-driven marketing. Search for Ted Dhanik to find more tips on growing your campaigns.