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How to Protect Yourself Against Phishing Attacks

February 7, 2019 by · Leave a Comment 

Along with the advance of technology and a more sophisticated Internet also comes new and creative ways for Internet fraudsters to refine their methods of “phishing” for personal information.

What is Phishing?

“Phishing” refers to methods used by scam artists to acquire sensitive information like social security numbers, credit card information, personal banking information, usernames, and passwords. First coined in 1996, the word “phishing” is a variant of “fishing” and refers to obtaining various sensitive information using some sort of bait.

How It Is Done

One of the most common ways that crafty con artists bait internet users is with a phony e-mail. They send out a message mimicking a bank or credit card company that contains a request to verify a password, account number or other financial information, along with a link to a fake website that looks just like the real one, but which will send your information to the scammers instead.

What You Can Do to Prevent “Phishing”

Fortunately, there are a few simple ways to avoid this type of situation.

– Never open a link from an e-mail. Legitimate companies do not ask for sensitive personal information by e-mail. If you suspect that there might really be a problem with your account, contact the company by phone.

– Make sure you utilize and regularly update anti-virus, anti-spyware and firewall software in order to protect your computer. Many “phishing” e-mails contain software that tracks your online activity or cause damage to your computer.

– Any e-mail asking you to validate or confirm sensitive information like a social security number or bank account should be regarded as suspicious. You should go to the site in question yourself,  by typing the address manually and ensure you are on a secure connection (HTTPS), then see if there are any new messages in your account’s inbox (most banks and companies requiring this kind of information keep their own mail system).

By becoming a wary internet user, you could be protecting yourself from a potential predator, and ultimately, identity theft.

 

Local Search Marketing Tips

January 8, 2019 by · Leave a Comment 

local-seoArticle by : Pierre Zarokian

Your California Internet marketing needs to be local in order to eventually expand into the global market. Here are some of the local search marketing tips that you can use today to get your online marketing life in order.

-Make Sure that Your NAP is in Order.

NAP stands for “name, address and phone number.” NAP is synecdoche for similarity across all of your listing items. The general idea is to make sure that the way you list yourself across all platforms is exactly the same. If you have an abbreviation in your listing on Google, then that abbreviation should also be there on your Yahoo listing.

Scale Appropriately

The best California Internet marketing company strategies build up to a presence on Facebook, Twitter and Google Plus. They start in smaller, local directories that are also niche oriented. Once the audience is created in that space, the marketer can send that audience to like and repost things on the bigger social media platforms en masse.

Focus on Your Local Audience.

Search engine marketing in California relies on the foot traffic that you get to your storefront. Even if that storefront is an online storefront, you must still have a local presence. This is the easiest audience for you to get, and it is necessary in order to get bigger audiences from other places.

About the Author: Pierre Zarokian is a internet marketer that runs and Search engine optimization company and social media marketing company. He regularly writes for Search Engine Journal and Visibility Magazine.

 

Upgrade to Web-based Sweepstakes Games

March 20, 2014 by · Leave a Comment 

If you own a sweepstakes café business, it’s important to constantly update your products and services. Adding new products to your menu will not only attract new clientele but also satisfy your current customers. One of the most important upgrades you can make to your café is switching from computer games to web-based sweepstakes games. Why is it so important? The professionals at the consulting firm SweepsCoach have provided the following reasons you should switch to web-based sweepstakes games.

Cost Less to Install, Run, and Maintain

Upgrading your café shouldn’t have to cost a fortune. The good news is that web-based games are more affordable than traditional sweepstakes games. They are cheaper to install, run, and maintain. This means that you can update your business without going over your budget. It also means that you will save more money in the long run, because web-based games are also built better. You don’t have to worry about constantly spending time and money on fixing the games.

Convenient and Flexible  

Web-based sweepstakes games are convenient for the business owner and for the customer. First, when it comes to the business owner, web-based games are great because they can be used with standard sweepstakes totems, or internet sweepstakes machines where customers purchase time to play the games. They are also easy to maintain because they get automatically updated via the web.

When it comes to the customer, web-based games are wonderful because they can be played at home. Although this also benefits the business owner because it means more time on the games.