Business Services

Business Advantages of Utilizing Display Marketing

By Ted Dhanik

There are many advantages to the business who decides to purchase display marketing and go this route with its’ product.

The first one settles on the consumers. Most consumers are spending a lot of time online to buy products, research new ones, and compare prices. Internet searches and uses are a daily routine for the majority of people, and the exposure to it ranges from use on a handheld device to a computer in an office. Even television and radio do not have this extensive of a reach to consumers. So the first advantage of display marketing to a business is the potential wide reach of its message or product.

The second advantage to a business with display marketing is the low CPM turnover that can be associated with correct utilization of display marketing. Some display marketing companies are only there for the connections- to paste your ad on websites that have high users. However, this is not the most cost efficient way for a business’ ad to get traffic and generate sales. The best ROI for this lies in the dedication and effort to determine where the ad gets placed.

This is based on a host of information gathered about the customer. A business knows the profile of its primary customer and their target guest. Using this information will help dictate which sites contain these demographics, thereby leading high traffic with the desired persons. That is what creates a low CPM- because the high traffic consist of viewers that are interested in the product, and not just a high traffic site.

Guest post provided by Ted Dhanik, CEO of engage:BDR. Ted Dhanik offers his insights on display advertising in his professional blogs. Use Ted Dhanik when you need help with display advertising for your business.