When you need a thin film of materials, the process can be surprisingly difficult depending on what you want to manufacture. For instance, if you wanted to coat a plastic screw in metals. You couldn’t melt the metal and apply it to the screw, you’d need another method to bond the metal to the plastic. A thin film vacuum coating would allow you to bond the two materials under specific temperatures. There are other advantages to using this technique too.
One of the biggest advantages to using a system that applies thin film vacuum coating is the ability to control temperature. In the example above, the screw is common for lots of items. Optic lenses, like the kind used in cars or eye glasses, might melt or crack under the extreme temperatures it would take to break the chemicals down into gas. Melting and pouring the material over the glass will leave a coating that is thick and uneven, plus the drying process may create imperfections.
The vacuum chamber allows the molecules to come to rest on the substrate in an even finish, which frees the surface from physical defects like bumps or bubbles. This is especially important anodizing metal, where the smoothness of the finish is part of the selling point. The finish can also make a difference when it comes to thickness. Thin film means microns in thickness, which requires precision and isn’t something you can fib. Imagine what would happen if a metalized screw were too thick. An entire schematic might be missing a crucial component thanks to a bad finish.
Digital advertising is an ever-changing art, and we must remain adaptable to the times. New opportunities are occurring almost daily, and the industry has made some significant changes that have cut down on click fraud. There has never been a better time to enter the market, compete on honest ground and grow great campaigns. These trends will drive much of that growth, and it’s likely you will experience some or all of these changes on the consumer and advertiser sides.
Video ads offer an important advantage that banner advertising has had trouble keeping up with. Banner ads can be effective at selling ideas and brands, but video ads are effective at capturing engagement. Expect mobile video to become a topic of much discussion this year as the industry determines methods of building a proper video ad that sells.
Click fraud brought a grey cloud over the industry for a bit, but things have changed and sunnier skies are on the horizon. With viewable impressions, advertisers can be sure that actual humans are seeing their ads. Measured on both the supply and buy side, traffic must conform to specific standards before the marketer is charged for the view.
Millenials don’t respond to sales lingo. It’s become more common knowledge as time goes on, and advertisers looking to reach this group will need to pivot to native advertising if they want to reach this market. Native ads are placed within content, and often have significant research and attention devoted to them.
Each of these trends represents significant opportunities, perhaps an opening for a layered approach to all of them.
Bio: Since the early 2000s, Ted Dhanik has grown brands and businesses online. Ted Dhanik practices digital advertising with an emphasis on results-driven marketing. Search for Ted Dhanik to find more tips on growing your campaigns.