A full-service experience can be more effective than a buy-side platform. These solutions start the process by reviewing and assisting in the preparation of your campaigns. A team of people will be working with you throughout the process, so you’re not merely handing this off to someone else. You set the goals, they handle the optimization.
If you’re interested in growing your campaigns through the usage of a full-service solution, read on for other benefits.
Goals and Targets
Many newbies don’t know where to begin. It’s difficult to determine what you should be looking for, and even harder to determine what is or is not working on your campaign. Even experienced players have a tough time breaking into a new market. That’s the prime advantage to a full-service offering. The process of launching, testing and scaling a campaign is performed for you.
You have to designate the conversion rate you’re aiming for and the provider takes care of the rest. They work hard to match your campaign by interest and demographic to users that are likely to convert, then they work on improving your campaign to reduce unnecessary spend and improve conversion rates. This could involve improving your targeting, making changes to the dates and times your ads show, or increasing bids to bring more traffic to a well-performing landing page.
Of course, this process can take time. It’s a good idea to budget for a few months at a time because some campaigns may require additional testing before they produce to their full potential.
Bio: Ted Dhanik is the CEO of engage:BDR, a digital advertising company specializing in mobile and desktop distribution. Ted Dhanik has been in digital advertising since the early 2000s, and is active as a mentor with Start Engine. For more information about Ted Dhanik, visit engage:BDR.
Written by Allied Time
The time machine has considerably evolved in the workplace. These clocks now serve for different purposes and are increasingly gaining popularity in organizations. Several years ago, the time clock was simply used to record attendance and working hours. The evolution of this system has brought considerable advantage in the workplace.
- Precise Time Tracking
Prior to time clocking systems, attendance records had to be kept independently. The employees had to present their own time sheets which had to be validated by the employer. Errors in estimates could easily have occurred in these situations. The timeclock prevents these errors.
- Tracking Working Hours
Some organizations pay overtime work or reward their employees for staying late to resolve issues. The time clock makes it easy to determine which employee remained in the office till late and which employee did not participate in the task.
- Multi-location clocking and Web and Phone-based systems
Some timeclocks can easily be networked with others located in remote places. Employees can also use their phone or laptops to connect to web or phone apps in order to enter their current locations and track their number of hours worked. This is particularly convenient for field employees.
- Enforce Company Policies
The time clock can be used to determine a certain behavior in employees who are recurrently late. It can also be used to determine whether employees are taking adequate lunch breaks after a given number of hours.
Allied Time is a company specializing in time and attendance systems since the 1960s.