Compu-Tech Intl.

Real-Time: The Difference Between Buy-Side Platforms and AdWords

January 20, 2015 by · Leave a Comment 

The impact of real-time is huge for the world of advertising. Predictive advertising feels right around the corner for those in the know, but real-time bidding and reporting offers tremendous value to marketers who can tap into this data for actionable results.

AdWords data is usually served on a delay. They maintain an extremely large inventory, and deal with many buyers at once, so the process has a natural delay to help manage the flow. Buy-Side platforms offer the advantage of a pool of placements ready for sale. As a result, bidders are in control of their data and their ads.


In order to understand what makes placements so valuable, consider the placements that AdWords offers. All placements are run through the Google Display Network. This is only one source. An buy-side platform pools from multiple sources, using placements all over the Web. With proper targeting, you will be able to reach any member of your audience when you utilize a buy-side platform to purchase this wider range of inventory.


AdWords limits targeting to context, leaving you to guess at user intent. Buy-side platforms offer the ability to target granularly. Industry wide, we’re not ready to target specific users but we can target by extremely specific groups. Age and gender are now a given, but marketers can explore types of business and education level for the targets they seek out.

Final Thoughts

One of the areas most impacted by real-time is reporting. Marketers can view their campaign performance and make judgments on which bids or targets are working best within minutes of deployment. This can take up to 18 hours on a platform like AdWords.

Bio: Ted Dhanik is a passionate direct marketing guru and industry insider. With fifteen years of experience in banner advertising, Ted Dhanik is ready to help businesses harness mobile to increase conversions. Contact Ted Dhanik to launch your first campaign with engage:BDR.

How To Choose A Colocation Provider

January 15, 2015 by · Leave a Comment 

Written by Rack Alley

If you are on the lookout for a data center to hire and wish to opt for a time-efficient solution, then colocation might be the option to go for. Colocation refers to the sharing of a data center with other companies. This system is generally safe and easy to set up. Setting up a data center dedicated to a company often constitutes of a good investment in terms of time and money . Colocation reduces this cost by enabling companies to share their data space with other companies. This system is secure as the data of each company is kept separate. The location of the data center and the quality of network are some of the factors to consider before choosing a provider.

Location and Network

Location might constitute of a determinant factor for your company, especially if you would be sending an employee to visit the data center on behalf of the company. An important factor to consider apart from proximity, would be to check the region’s exposure to natural calamities such as floods and hurricanes. Another element to consider is the availability of power structures, fibre paths and network facility.

A majority of global companies host their data in locations such as Los Angeles and Hong Kong. Los Angeles colocation has indeed gained a worldwide appeal as the city has risen in popularity in that field. These data centers strive to remain energy-efficient in order to minimize their costs and ultimately their prices. They also constantly invest in better hardware in order to answer to customer demands.

Rack Alley provides Los Angeles web hosting and LA colocation services to businesses, hosting providers and end-users.