Automation allows you to do a lot more within your day. Through the automation of a few menial tasks, you can save your brainpower and energy for things that require your full attention. Automating small tasks, like reporting, help to save time throughout your day. If you schedule your campaigns, and automate their deployment, you’ll be as close to “set and forget” as you can get.
You need to start by saving all of the settings related to your campaign. If you can do this within your traffic network, that’s a great place to start. Your other option is to build a spreadsheet. There is a bit of manual labor here, but the idea is that you’ll create a template to launch new campaigns with the same settings. Save things like location targeting, demographic targeting, ad copy, keywords, and anything else relevant to your campaign.
Automate Times to Show Ads
Day parting is a technique that allows you to divide up your day into chunks you can use to show display advertising. You might find, for instance, that users don’t respond well to your ads on weekends. Setting your display advertising to only show ads on weekdays would save you money, and hopefully improve your conversion rates.
“Set and Forget” Myth
Set and forget is largely a myth, at least in the traditional sense. Automating a portion of your campaign is not a substitute for watching the results. You’ll find that automation will help you deploy campaigns, but you will still need to analyze what customers are doing if you hope to grow.
Bio: Ted Dhanik is the CEO of the premium digital advertising company, engage:BDR. Ted Dhanik began marketing at companies like MySpace and LowerMyBills. Today, Ted Dhanik is based out of Los Angeles and helps businesses develop through online lead generation.
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