Compu-Tech Intl.

Explaining Thin Film Evaporation

February 26, 2014 by · Leave a Comment 

Article written by Anextek, a technology blog

In ion beam assisted deposition, metal is evaporated. The process that occurs is very different from what occurs when water is evaporated. For one, more extreme temperatures are needed to melt the metal, but the end result is very different. Water boils and evaporates, condensing on the surface of an object in the form of beads of water.

Thin film evaporation dilutes the metal to form a gaseous cloud that evenly distributes the material over the interior of the evaporator. Gravity forces the heated material to fall downward into the thermally heated sections, while rotor blades spread the materials over the surface of the heated object.

The process of drawing material through the rotor blade creates a turbulence, which is an intentional feature, and forces it to come into continuous contact with the object the manufacturer wants to coat. This also prevents manufacturers from overheating a specific part of the object by evenly distributing the particles.

The process also attains vaporization rapidly. Occasionally, low output rates may necessitate an additional ring to act as a kind of dam, which forces the materials to pool in the lower portion of the thermal evaporator.

The vapors that escape travel upward then are separated from the incoming feed through passage of the distribution ring. Any liquids left over from the vapor stream are trapped in the vapor chamber that drains them back into the thermal section. This creates “liquid free” vapors that can be condensed and applied to the substrate. The rest of the particulate matter is discharged through a cone at the bottom of the apparatus.

Bio: Denton Vacuum, LLC manufactures UHV sputter deposition systems for medical and industrial applications.

Increase Security for Your Terminal Servers

February 18, 2014 by · Leave a Comment 

By RDPSoft Company

Just about every company with a central database uses terminal servers these days. It’s a great way to get more from the software, hardware and general information you use. If your company isn’t utilizing a terminal server for these purposes, they certainly should.

But this solution isn’t without its risks. Each terminal server session potentially opens your company up to a lot of liabilities if you don’t have the necessary safeguards in place.

One would be login software that keeps a record of who is using your terminal server at any given time. Another option is using monitoring software that actually allows you a window in to what’s going on inside your server. This would also involve further records that would show who exactly made what changes.

It’s important to keep in mind that these measures are about more than just security. They also help you increase your levels of accountability so you can make sure everyone on your team is doing exactly what they’re supposed to. You’ll have a better method for helping everyone on your team improve.

Fortunately, companies like RDPSoft Company offer a number of options in terms of services and support so you can get what you need to increase the performance, efficiency and security of your terminal server software.

RDPSoft Company specializes in terminal server monitoring services to help your company get better results from their soft- and hardware. Among their offerings are remote desktop management software and a whole lot more.

How to Align Your Banner Ads and Landing Pages

February 11, 2014 by · Leave a Comment 

Written by Ted Dhanik

The Web is a busy place, especially on websites that have content and other banners competing for the attention of users. In addition, your space and visibility is further limited by the actual placements of your banner advertising. It’s important to know the tricks for aligning your banner advertising with your landing page so that you don’t waste the attention of a user when you happen to catch it.

Find the Purpose of the Ad

Your ad is the first contact a user makes with you and your brand. It’s a good chance to incorporate the colors and imagery that are associated with your brand: things like the logo or the color scheme. It’s also the first (and possibly only) shot you get at creating a call to action that actually drives users to do something.

Your ad copy must also explain what your product is and detail the problems it solves. All of this has to be done within just a few lines of text, or else you risk cluttering your ad with a lot of unnecessary copy. Once users have clicked on your ad, you get the opportunity to try to sell them on your products. This is where a solid landing page comes into play.

Define the Landing Page Role

In Internet marketing, we refer to a difference between two things that a user sees as a disconnect. An example of this would be copy that says “Buy Now” with a landing page that says “View Information.” The user is expecting to buy something, so offering information sets the whole operation back a step. If you determine the focus of your landing page, you’re less likely to suffer from this kind of aimless marketing.

Ask yourself what you want the user to do, then work on shortening the time between point A and point B. For instance, getting a user to buy something typically requires information like a shipping address and payment information. Therefore, you want to design your page so that the user is prompted for these items as soon as possible.

Test for Quality

Even Google tests its landing pages to see what changes they can make to improve conversions on a page. The key to improving any landing page with display advertising is to test and check your theories constantly. Through repeated testing you learn how to better optimize your ad, which calls to action are likely to work, and how to shorten or lengthen your sales funnel to improve conversions.

Bio: For over fifteen years, Ted Dhanik has been a thought leader in the sales and direct marketing space. Now, Ted Dhanik acts as the president and co-founder of engage:BDR. To supercharge your marketing campaigns with targeted traffic, visit Ted Dhanik online.

How to Get Started with Display Advertising

February 3, 2014 by · Leave a Comment 

This article was written by Ted Dhanik.

Moving from search to banner advertising can be tricky. Some of the sales techniques you discovered in search may not apply to display marketing, so you need new testing. Getting started in this space without hemorrhaging money in the process is a difficult task for any company to undertake. Who you target and what you sell to them will determine how effective your advertising is over time. Before you spend on a campaign you haven’t thoroughly vetted, read on for tips that the pros use to evaluate their new campaigns.

Research Your Market

The more you know about your market, the more you can decrease the irrelevant traffic for a keyword. When you research keywords, try to look at what your competition is doing and mimic that. Do you notice any consistencies in the banners within your market, or do you see any particular keywords in high demand? You can also listen to your sales team and work within some of the common objections and complaints you encounter as you try and sell. Online surveys and focus groups can offer some intriguing insights, but if you need results now just call or talk to your customers and get feedback in the moment.

Identify Trends

Market trends allow you to effectively adapt to and follow what works. Good places to keep an eye on trends are the popular blogs in your industry, but you can spot them just by doing Google searches too. Review the display and search ads you find, look for commonalities and see what you can incorporate into your own work. Forums are another good source of trends for what works, or at least ideas on what to experiment with next.

Once you have some ideas to work with, focus on devising excellent A/B tests that measure the impact of your changes against what you already know will work.

Emulate the Competition

Chances are that your competitors have been in business longer than you have, but even if they haven’t, you can still see what they are working with. Tools online can help you view creatives, find which pages have the most active placements, and tell you the demographics of people who visit the pages you want to market on. If you see your competition buying up space on those pages, you have two choices: compete directly or seek some other source of traffic. Once you know what they consider successful, you have more information to try and emulate those techniques and placements.

Select Promotional Creative

Selecting the right promotional creative also makes a difference in display advertising, but this can be difficult for the newbies out there to handle. First thing to do is speak with your affiliate representative to find out which banner creative has the highest conversion rate. You can usually trust their advice because it is in everyone’s best interest for you to bring in more sales. Identify why the banner works and you can develop your own creative.

Ted Dhanik is a thought leader in the display advertising space. As the co-founder of engage:BDR, Ted Dhanik has been a thought leader in direct marketing and sales. For information on improving your direct marketing campaigns, search Ted Dhanik online.