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Apple Co-Founder Speaks in Armenia

November 18, 2011 by · Leave a Comment 

Last week, the president of Armenia honored Steve Wozniak, Co-founder of Apple Inc., with the Global Award of the President of the Republic of Armenia for Outstanding Contribution to Humanity through IT 2011. Wozniak visited the country on Thursday to speak about education, youth, and the IT industry in Armenia.

At the ceremony, President Serzh Sargsyan had this to say about the honor: “He [Wozniak] is a person, who has revolutionized the world by initiating the creation of personal computers. Thanks to him, computers stepped out from the scientific and military establishments, huge corporations and entered every home, every person’s life.” Wozniak was the second recipient of this award; the first was chairman of the board of the Intel Corporation, Craig Barrett.

During his visit last week, Wozniak met with government official, university leaders and students. In addition to the Global Award, Wozniak also received a certificate from Synopsis Armenia, reported ArmRadio.

In an interview in the country, Wozniak encouraged Armenian businesses to hire smart young people whether they have a college degree or not. He said, “It’s not that great when companies require all sorts of degrees or certification. You have to be able to spot young people who will think for themselves and come up with good new ideas — the real innovators.”

A Career In Marketing For New Graduates

November 7, 2011 by · Leave a Comment 

It is a tough time for new graduates to have to find jobs. With a high unemployment rate, it is crucial that you know exactly what you want to do, and how to find work. The advertising and marketing industry is a great place to find a job, and start a long successful career. There are a number of positions, departments, agencies and firms to choose from. Whether you are interested in a traditional advertising agency, find outdoor advertising fascinating, or find yourself passionate about internet marketing, the choice is yours. In a world where everyone is trying to get ahead, advertising will always be a profitable industry.

Going the traditional route and starting at an advertising agency, will give you a broad range of options in terms of employment. A full service agency can offer you work in account management, art and production, copy writing, and media buying services. If you are unsure which way you want to go with your career, these agencies are a great place to start. Typically, you will have the ability to move around in different departments as well as move up. This is a great place to see how the entire process works.

Internet advertising is a new and continuously expanding field. Most businesses understand how important it is to make a big impact online and are looking for specialized assistance. With an internet-marketing firm, you will have an opportunity to handle PPC management, SEO services, and social media work. This is a great field for copywriters, web designers, and analytical and technical thinkers. With more and more people using the internet to find businesses and services, there is no end in sight to the job opportunities that lie ahead.

If PPC management or SEO services is not your thing, you still have a number of other options. You can find employment in a variety of advertising and marketing fields, such as outdoor advertising, media buying, and event promotions. You can also find interesting work at smaller shops that put together street teams and non-traditional services. All of these places involve all different types of work and generally have you working closely with other advertising agencies. You will find yourself working daily with either the public, as a sales rep, or putting together fun events at bars and community events for your clients.

It can be a scary time to have to leave school and head into the work force. As an advertising or marketing major, you will already have a leg up. If you have not finished or gone to school, the industry can be a great place to learn and work your way up. It is common to see receptionists and assistants in ad agencies that are just starting out and are given the chance to learn and move up. Advertising will always be a strong field to work in. Even with a weak economy, businesses have to continue to do advertising, whether it is with a national television commercial, or a small booth at a community event.

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